Fine-Tuning Marketing Strategies for Your Practice: Boosting Success and Growth In today’s competitive landscape, effective marketing strategies are vital for the success and growth of any practice. Fine-tuning your marketing efforts allows you to reach and...
Eyeing a Practice? How to Buy an Optometry Business in 2023 In 2021, a country-wide survey of over 1,600 optometrists found that the average annual salary of an optometrist was $180,253.1 A Bureau of Labor Statistics estimate from May 2022 pegs the annual optometrist...
As per Bureau of Labor Statistics and American Optometric Association data, 38,000 – 47,000 optometrists practice in the US — fewer than one per 7,000 people. With the incidence of vision problems likely to double over the next 20 years, the demand for...
If you’ve already tried a lot of the marketing advice out there on how to grow your eyecare business, you’re probably wondering why it isn’t working for you or what you’re doing wrong. (“I even tried digital ads and social and everything!”)...
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